Tuesday, November 1, 2011

getting started

I'm lucky I work in the industry I'm looking to evaluate. I have hands-on experience and connections to the representatives of the brands that shape the footwear industry. Aside from hundreds of footwear catalogues and technical speification sheets for several shoes, there's a lot of promotional material that goes out to customers - a direct insight into a companies' motivation to push a shoe or lack thereof. There's a lot of exercise physiology and biomechanical research going on right now concerningthe shod vs. unshod foot and how it behaves in the running as well as walking process, and databases in EBSCO like SportDiscus and the ACSM database have great representation of this ongoing trend. There's a lot of information riht now since this movement is so huge, so I think this paper is all abot filtering the outspu and making sure sources are reliable and unbiased about the industry.

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