Tuesday, November 1, 2011

back to barefoot.

 I think there's a wide variety of definitions I would want to write a whole paper about, but I'll explore one really familiar to me that I struggle with everyday to get the brain going on this one. I work at a running shoe store, and my job is pretty much analyzing the gait of the customer, and custom-fit runners, walkers, and exercisers in shoe that fits their unique needs. The concept that has been most challenged in the industry I work with is that of the ideal running shoe. Companies like Asics, Nike, Adidas, etc. have owned the footwear market for years making really cushioned and supportive shoes for people who want something "comfortable" and doctors make orthopedic inserts for virtually any foot ailment. Sounds right? Here's the problem:

Feet.

Your foot is perfect the way it is. People complain about flat feet, high arches, and cramped up toes. It's hard to believe that people even survived without huge, fluffy, supportive, corrective shoes, right? Wrong. It sounds kind of silly to think our feet can't even support themselves. Your feet were made with the intention of supporting your body exclusively. They can walk and run and jump all day long. That being said, most of us have been wearing shoes on our feet since we were crawling. There are hundreds of muscles and tendons in our feet that function just like those in our hands - where they should be able to function independently. A foot raised without a shoe does an awesome job of supporting itself, gripping the ground, proprioceptive ability (think: stepping on a lego with bare feet), and efficient running and walking. Obviously, we can't just develop the strength of 20 years in shoes overnight, but there's first steps for everybody. Not everyone needs to buy barefoot shoes and run marathons. Bodies are made to run barefoot. Bodies are not made to run on concrete or without a gradual training plan. I think this redefining of footwear for fitness over time will change the face of running and walking shoes as we know it. Ever since Nike came out with the Free running shoe in 2005, almost every company has come out with a response, even as small as lowering the ratio of heel stack height to forefoot stack height. Over time, less running injuries and less injured runners will needs treatment if we go back to barefoot.

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